WHO code for Marketing of Breastmilk Substitutes

Partners in Perinatal Health supports the World Health Organization code regarding the marketing of breast milk substitutes and have requested that all exhibitors & sponsors at the conference comply with the code.

The Code deals with these 11 important areas:

  • No advertising of the products under the scope of the Code to the public.
  • No free samples to mothers.
  • No free or low-cost supplies of breastmilk substitutes to maternity wards and hospitals. (WHA Resolution 39.28, 1986)
  • No promotion of products in health care facilities.
  • No company mothercraft nurses to advise mothers.
  • No gifts or personal samples to health workers.
  • No words or pictures idealizing artificial feeding, including pictures of infants, on the labels of the products.
  • Information to health workers should be scientific and factual.
  • All information of artificial feeding, including the labels should explain the benefits of breastfeeding, and the costs and hazards associated with artificial feeding.
  • Unsuitable products, such as sweetened condensed milk, should not be promoted for babies.
  • All products should be of high quality and take account of the climatic and storage conditions of the country where they are used.


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